From: Saks Fifth Avenue
Subject Line: Shop for Mom + Saks Gift Card Event
Date: Wednesday, April 20, 2005

Love the use of texture and the turning page effect in this EDM. I'm curious about it's effectiveness since there's no product imagery featured.

Posted by lfharmon at 10:59 PM | Permalink | Comments (0)

From: Williams-Sonoma
Subject Line: Mother's Day Gift Ideas from Williams-Sonoma
Date: Thursday, April 20, 2005

This is a really smart, sensible layout for a gifting occasion message like Mother's Day. We've got an environmental hero shot to set the mood, a paragraph romancing a few ideas, and an easy, functional list of "by price" links. Nothing too crazy hitting us over the head, but very effective.

Posted by lfharmon at 11:02 AM | Permalink | Comments (0)

From: Crate and Barrel
Subject Line: Shop Beautiful and Unique Gifts for Mother's Day
Date: Tuesday, April 19, 2005

Mother's Day messages often require us to put together a "garage sale" of product: items with little or no relationship to one another, a mish-mash of imagery. I'd like to commend Crate and Barrel on avoiding this trap by finding items with color in common. Promoting a jewelry box, glassware, and a wreath simultaneously is no easy feat.
Room for improvement: upgrade the presentation of your shipping cutoff dates. It's great to show them, but they look "unfinished".

Posted by lfharmon at 06:04 PM | Permalink | Comments (0)