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January 15, 2005

In the Details

From: Ann Taylor
Subject Line: Spring is in the details...
Date: Tuesday, January 25, 2005

Here, Ann Taylor does a nice job of introducing new spring product. The close-ups show us what makes these items different from last year's. The sweet pink treatment suits the merchandise, and the "Click and see" button is a nice, strong call to action.
One suggestion: add product names and prices to the product imagery.